Magazine Advertising
Advertising Is Not A Cost - It's An Investment!
By advertising in the Lighting magazine you will grow and strengthen your market while at the same time build brand awareness for the quality of your product or service. Organisations need to sell their product capabilities and they use the Lighting magazine to constantly reinforce that they are major players in the lighting market. They "rub shoulders" in a rich editorial environment of lighting technology authored by leading Lighting Designers and Engineers. It is the only publication totally dedicated to lighting. No clutter on any other subject. It is therefore the ideal vehicle to reinforce market position in the lighting market place.
Please click on one of the advertising options available below for further information.
Display Advertising
Back to Top| Price Per Appearance | 1x | 3x | 6x |
|---|---|---|---|
| Front Cover | $4990 | N/A | N/A |
| Outside Back Cover | $3110 | $2955 | $2799 |
| 4 pages | $8350 | $7933 | $7515 |
| Double Page Spread | $5092 | $4837 | $4583 |
| Advertorial + PLUS - 2 Pages * | $3205 | N/A | N/A |
| Full Page | $2705 | $2570 | $2453 |
| 1/2 Page (Horizontal or Vertical) | $2077 | $1973 | $1869 |
| 1/3 Page (Horizontal or Vertical) | $1435 | $1363 | $1292 |
| 1/4 Page | $1190 | $1131 | $1071 |
| 1/6 Page | $975 | $926 | $878 |
| Website Showcase | $450 | $428 | $405 |
| *Advertorial+PLUS - The Preferred Choice (Equals 2 pages - 50 percent of which is editorial) |
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Readers learn more about your products and corporate capabilities. A mix of text, photos and display in editorial format solidly strengthens brand awareness and drives people to your web site. It is the ideal format to deliver and display specific lighting information. For Example use the space for: A Case Study - on specific lighting projects describing in detail all aspects from start to finish. Describe specific project requirements and the practical solutions provided and showcase the outcome. OR A Company Profile - what's your company's vision? How does it serve the Lighting community? Who's Who in your company? Tell your story, use pics of products and people. Combine it with a display advertisement and use this ideal format to showcase your Company. OR Your company's CEO "Speaks to the market" - pic of CEO and what he or she may want to share as a vision. This serves to create "authority" on special subjects e.g. LEDs, sustainability, green lighting et al. and link it to your company's expertise. Press Releases rarely make it into the magazine - but this space guarantees publication and therefore exceptional exposure for your Company. |
| Additional Rate Information | |
|---|---|
| Preferred Positioning | 15% loading on Inside Front Cover, Inside Back Cover, specific page requests, early right hand page. |
| Inserts | The cost to insert will depend on the weight of the insert. Postal charges are complex and vary enormously. Each insert can only be costed after accurate weight and coverage requirements are supplied. |
Artwork Dimensions & Specifications
Back to Top| Size | Image Area | Artwork Specifications | |
|---|---|---|---|
| Double Page Spread | 277mm deep x 400mm wide | Diagram |
Artwork PDF: Supplied from client in High Resolution, CMYK 300dpi, press optimized Bleed: Minimum of 5mm where required Trim Marks: Please include trim marks on all artwork, positioned outside the bleed area Check Specifications are correct: Please ensure specifications and dimensions are correct prior to submitting artwork as fees may apply to amend Production Fees: Production fees will apply for all artwork design/production and will be charged at cost to the client. All rates are exclusive of GST. Terms: Payment terms are strictly 30 days from invoice |
| Advertorial+PLUS | 277mm deep x 400mm wide | Diagram | |
| Full Page | 277mm deep X 190mm wide | Diagram | |
| Half Page - Horizontal | 135mm deep x 190mm wide | Diagram | |
| Half Page - Vertical | 277mm deep x 90mm wide | Diagram | |
| Quarter Page - Horizontal | 70mm deep x 190mm wide | Diagram | |
| Quarter Page - Vertical | 135mm deep x 90mm wide | Diagram | |
| One Third - Horizontal | 90mm deep x 190mm wide | Diagram | |
| One Third - Vertical | 270mm deep x 70mm wide | Diagram | |
| Sixth Page - Horizontal | 50mm deep x 190mm wide | Diagram | |
| Sixth Page - Vertical | 90mm deep x 90mm wide | Diagram | |
www.lightingproductshowcase.com.au
Links your product directly to your Corporate website!
The Online Lighting Products Showcase is an exciting NEW advertising option for the lighting industry. It is a medium for all companies to advertise their lighting products under selected categories.
Potential buyers are directed to the Online Lighting Products Showcase by constant promotion in the Lighting magazine and further backed up and strengthened with a fortnightly e-Newsletter which is sent to a data base mix of more than 5,000 electricians, project managers, architects lighting and interior designers, lighting engineers and landscape architects directing them to your products in the showcase.
While viewing your Product Placement in the Online Lighting Products Showcase viewers can click on your website or email address and be immediately transferred to gain more knowledge about your products. Traffic to the Online Lighting Products Showcase is driven by constant promotion in the Lighting Magazine as well as the e-Newsletter.
To book your online advertising please go directly to www.lightingproductshowcase.com.au where you can book any of the options shown below or email adam@rala.com.au for further information.
Online Product Showcase Advertising Options
Priority Product Placement
Image Specifications
200 x 180px , GIF/JPG , 72dpi , RGB
Details
While viewing your Product Placement in the Online Lighting Products Showcase viewers can click on your website or email address and be immediately transferred to gain more knowledge about your products. Traffic to the Online Lighting Products Showcase is driven by constant promotion in the Lighting Magazine as well as the e-Newsletter.
Price
$100 per month, per placement for the first 10 placements
$50 per month, per placement for all additional placements thereafter
Click here to go to www.lightingproductshowcase.com.au and book advertising.
Featured Product
Image Specifications
200 x 180px , GIF/JPG , 72dpi , RGB
Details
For a premium your product will be listed for one month on the home page of the Lighting magazine website and linked to the Online Lighting Products Showcase where it will be listed for one month at the top of the priority products placements.
Price
$200 per month, per placement
Click here to go to www.lightingproductshowcase.com.au and book advertising.
eNewsletter Sponsorship
Image Specifications
650 x 143px, GIF/JPG , 72dpi , RGB
Details
Exclusive sponsorship of the e-Newsletter is available. It is sent fortnightly to a data base mix of more than 5,000 lighting professionals and never stops working hard to reinforce the valuable information about your products advertised on the Online Lighting Products Showcase. This back-up of your online exposure is really delivering value.
Price
$880 per month
Click here to go to www.lightingproductshowcase.com.au and book advertising.
Banner Advertising, Box Advertising and Priority Logo Placement
Specifications
Banner Advertising - 972 x 143px , GIF/JPG , 72dpi , RGB
Box Banner Advertising - 210 x 214px , GIF/JPG , 72dpi , RGB
Priority Logo Placement - 170 x 90 (maximum) PNG, 72dpi , greyscale
Details
A Banner or Box Advertisement or perhaps a Priority Logo Placement will provide you with added exposure for minimum expenditure. Constant exposure is essential to cut through so don't miss out on one of these limited options.
Price (as displayed on the left hand side)
- Banner Advertising
- Box Advertising
- Priority Logo Placement
- $550 per month
- $350 per month
- $75 per month
Click here to go to www.lightingproductshowcase.com.au and book advertising.
Terms & Conditions
Back to Topterms & conditions
Approved advertising agencies are offered 10% rebate with 45 day settlement terms. All advertising rates quoted are subject to 10% Goods and Services Tax for Australian advertisers. The publisher reserves the right to decline or cancel any advertisement. The publisher reserves the right to introduce a rate increase at any time; however at no time will such rate increase affect placed advertisements. Advertisers have the right to cancel, without forfeit, any contract subject to a rate increase, except those caused by government charges. Responsibility for ensuring that every advertisement used complies with the provisions of the Trade Practices Act 1974 and amendments thereto is to be accepted by advertising agencies or advertisers. Material is held at advertiser's risk and should be insured by the advertiser. The publisher accepts no responsibility for any artwork or material supplied that has to be cut or altered to conform to mechanical requirements. The publisher or his agents accept no responsibility for damage, loss, data destruction, variation, viral or any other contamination to any supplied magnetic media. The publisher shall not be liable for any losses caused by the failure of an advertisement to appear on any specific date or at all. The publisher requires indemnity from the advertisers and contributors against possible damages or liability that may. COPYRIGHT RALA Information Services Pty Ltd.
